Alex BalogBook a Call

Product Design & UX/UI Services

Before a team starts building, it needs to agree on who the product serves and what it should do. I help turn early ideas into a focused product direction and a useful design brief.

My background spans engineering, architecture, and product businesses. I bring that planning discipline to digital products, working with the right designers to develop an experience that supports the business.

Problems I help solve

  • The idea is promising, but the user problem and first release are not defined.
  • A confusing journey makes it hard for users to find value.
  • Stakeholders disagree about features, priorities, or the intended experience.
  • A development team needs clear specifications rather than a collection of ideas.

Services and deliverables

  • Product ideation, user-problem framing, and product strategy.
  • UX/UI direction and user-journey planning.
  • Wireframing and prototype planning with appropriate design specialists.
  • Product specifications, acceptance criteria, and scope definition.
  • Product roadmaps that separate the first release from later opportunities.

How I work

We define the user, the intended outcome, and the business constraints first. I help lead the design process, review trade-offs, and bring in the appropriate UX/UI expertise. The selected projects below illustrate design and creative leadership, not a claim that I personally produced every interface.

Relevant projects

Related services

Discuss Your Project

Tell me what you are building and where you are stuck. We will work out the next move together.

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